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Home Articles posted by Janedra Sykes (Page 7)

Why Practitioners?

By Janedra Sykes | Arboreta Group | Comments are Closed | 8 January, 2015 | 0

Why Practitioners?   “I don’t think the word ‘consultants’ adequately expresses what we do.”  “That may be true, but what does it matter if potential clients can’t find us? Who is going to google ‘practitioners?’” Thus began Arboreta Group’s internal debate about what to name ourselves. To most of us, dealing with consultants had beenRead more

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