Arboreta provided video editing services to Kevin Armstrong, M.D. Memorial Sports Foundation (KAMSF) to help make their RunStrong Program video more concise and impactful. Their original video was 12 minutes long which made it harder to use to quickly engage audiences. It is now two minutes long and is used when KAMSF does public presentations. It is also prominently displayed on the homepage of their website.
The RunStrong Program is KAMSF’s signature program whose mission is to create opportunities for at-risk students to reach their full potential academically and athletically. The RunStrong Program is an extra-curricular running program for intermediate aged students in Santa Ana who participate in four half marathons, 5k, and/or 10k races per school year throughout Orange County.
KAMSF and its RunStrong Program enables intermediate school-aged children to feel a part of a caring, supportive, and structured environment at a critical point in their social, cognitive, and physical development, which helps to foster healthier lives.